How often do we have ideas for things that we believe will make a difference to others or to the world - and yet we don't take action? After a life changing training course Jaki, our founder, had an idea for creating a simple solution to the huge issue of people in crisis not being able to find help and support when they needed it most. There was no central point where people could access the information showing them where/how to find help that was available. Yet at the same time Google Earth exists and with just a few clicks of a button you could find a restaurant or hotel in any part of the world.

Jaki had personally experienced this lack of being able to find information and through her work she had met hundreds of clients who had experienced similar issues - often finding out at a later date that help had been available - yet no one had provided the information they needed to access it.

Along with two of her previous clients, she started work on creating a solution to this. 'If Everyone Cares' was born. In 2010 website was created and they started a Facebook page. Literally within 3 days they had 200 people following them - it gave them the confidence that they were 'onto something good', this was a 'service' that was needed.

aDoddle™ (previously Ododow) aims to be the largest online community based project ever undertaken. The beauty of it is that everyone can become part of it, everyone can be part of the solution, everyone can start to be part of the Change that we all talk about wanting to see in the world.


  • Idea for the map voted 3rd by the public in the global Sir Richard Branson & Virgin Unite Challenge to ‘Screw Business as Usual’

2013 -2015

  • Lots of research, false starts, ups, downs, more downs, and learning

Dec 2015:

  • If Everyone Cares was registered as a Community Interest Company (CIC)


  • The Beta of Ododow.org was launched & the first 250 organisations added to the map.

  • Ododow.org (now aDoddle.orgTM) was named on the UK’s Digital Leaders 100 List for potential social impact


  • 600 organisations on the map, lots of updates & growth


  • Points of Light Award from the Prime Minister

  • Launch of ability for charities to brand their profiles

  • Launch of ability to have collaborative maps with other organisations

  • Map successful Trademark to enable name change - to aDoddle - idea from national celebrity

  • 1000+ organisations on map

Are we 'The One that Richard Branson Let Slip Away'

In 2012 the team entered the Virgin Unite and Richard Branson challenge to 'Screw Business As Usual'. The support that they got from around the world was phenomenal and the idea for the 'If Everyone Cares' map was voted in to Third place by the public. Sadly though it was not the number one choice by the judging panel. Jaki and the Team like to say, with respect,

"That's no problem though as we know we are going to become known as 'The One that Richard Branson let slip away', and Sir Richard would probably say - use every opportunity for publicity"

“I am more convinced than ever that business can have a positive influence in the world” Richard Branson - Founder, Virgin Group & Virgin Unite