Focusing on Connection: How aDoddle Drives Change Beyond Numbers
At aDoddle, our mission has always been to make it easier for people to connect with local charities and community resources. As part of this mission, we’re often asked about analytics—why we don’t provide them and whether we plan to in the future.
The short answer is: no, we don’t provide analytics. Here’s why:
1. Focusing on What Matters Most
Our primary goal is to connect people with the help they need, not to track or measure their activities. We believe that the true value of aDoddle lies in its ability to make a difference in lives and communities—not in numbers or charts. Instead of focusing on analytics, we prioritise enhancing features that improve accessibility and usability for everyone.
2. Celebrating the Unseen Impact of Connection
We know that true social impact often goes beyond numbers. A life quietly improved, a lifeline discovered – these moments are personal and powerful, even if they’re hard to quantify and their value is immeasurable. If just one person finds the support they need through aDoddle, our work is worthwhile. We’re happy to be the bridge connecting people to amazing local groups, where the real change happens. We believe the gratitude should flow directly to them. Our success isn’t measured in clicks or views, but in facilitating those vital connections. We’re here to celebrate those human connections, not just the numbers on a screen.
3. Protecting Privacy and Trust
Our platform is built on the foundation of trust. Many of the charities and community groups we support work with vulnerable individuals or within sensitive areas. Providing analytics could risk exposing patterns or data that could inadvertently compromise privacy. By avoiding analytics, we ensure that everyone can use our platform with complete confidence.
4. Keeping Costs and Complexity Low
Analytics tools can be costly to implement and maintain, and they often require significant technical resources. As a not-for-profit platform, we’re committed to keeping our focus—and our funding—on what truly matters: empowering local communities. By not offering analytics, we ensure that our resources are directed toward expanding and improving the platform.
What We Do Instead
While we don’t provide analytics, we’re always open to feedback and collaboration. We work closely with charities and community groups to understand their needs and improve the platform. Our unique Traffic Light System ensures profiles stay up-to-date, while our simple search interface helps users find what they need quickly and easily.
We hope this gives you insight into why we’ve made this decision. At aDoddle, we’re committed to staying true to our mission of making help accessible, local, and easy to find.
If you’d like to learn more about our work or share your thoughts, we’d love to hear from you. Together, we can continue building a platform that truly makes a difference.
