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World Breastfeeding Week
1 August 2025 - 7 August 2025
#WBW2025 will focus on environment and climate change. It will highlight our roles in supporting breastfeeding to create a sustainable environment while simultaneously reducing the impact of climate change caused by artificial feeding.
#Breastfeeding can act as an equaliser in our society and efforts must be made to ensure everyone has access to breastfeeding support and opportunities. It is essential that no-one is left behind especially vulnerable mothers who may need additional support to reduce breastfeeding inequalities.
Target audiences including governments, policymakers, workplaces, communities and parents will be engaged to play their critical roles in empowering families and sustaining breastfeeding-friendly environments in the post-pandemic work life. The theme is aligned with thematic area 4 of the WBW-SDG 2030 campaign.
Breastfeeding is a natural, renewable food that is environmentally safe. Breastfeeding is produced and delivered without pollution, packaging or waste and is the sustainable solution that is good for the planet and its people. Prioritising and supporting breastfeeding will reduce the growing climate impact of artificial infant feed supply chains. However, breastfeeding can be challenging when parents are not fully supported. WBW2025 will outline the roles and connect the actors in the Warm Chain of Support for Breastfeeding to create a breastfeeding-friendly environment together at all levels; national, health, workplace and community. By connecting the actors working at different levels, a synergistic effort to support the parents will be in place.
#EnablingBreastfeeding #EmpoweringParentsCampaign #BreastfeedingSupport
Source: World Breastfeeding Week 2025 – Prioritise Breastfeeding: Create sustainable support systems