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#WBW2024 will focus on survival, health and wellbeing. It will showcase the need to improve breastfeeding support to reduce inequalities that exist in our society with a special focus on breastfeeding in times of emergencies and crises. #Breastfeeding can act as an equaliser in our society and efforts must be made to ensure everyone has access to breastfeeding support and opportunities. It is essential that no-one is left behind especially vulnerable mothers who may need additional support to reduce breastfeeding inequalities.
Target audiences including governments, policymakers, workplaces, communities and parents will be engaged to play their critical roles in empowering families and sustaining breastfeeding-friendly environments in the post-pandemic work life. The theme is aligned with thematic area 4 of the WBW-SDG 2030 campaign.
The COVID-19 pandemic has adversely affected childbearing women by increasing the risk of unemployment and livelihood loss, and by disrupting access to prenatal, postnatal and further breastfeeding support and services in the healthcare system. We need to take into account the lessons learnt during the pandemic and update parental social protection policies that will address the current situation.
#EnablingBreastfeeding #EmpoweringParentsCampaign #BreastfeedingSupport #ClosingTheGap
Source: World Breastfeeding Week 2024